Zetta Florence: Vintage Stationery Store in Melbourne

Located on Brunswick Street, right in the heart of Fitzroy, you’ll find Zetta Florence – a family-owned business since 1989 that sells a gorgeous range of premium quality stationery, gifts, writing tools and archival products.

As soon as you step into the store, you are transported back in time to an era of timeless nostalgia. In a world full of mass production, Zetta Florence is a breath of fresh air – celebrating the tradition of workmanship, handmade crafts and quality products.

Zetta Florence is a paper and stationery haven for DIY’ers, collectors and creative artists alike. You’ll find a vast collection of products suited for writers, artists, crafters, photographers, collectors, decorators and anyone who has a creative streak. For those who are looking for a bit of visual inspiration, we’re sure that a visit to Zetta Florence will inspire you.



Handmade paper

We absolutely love the handmade paper with pressed flower petals at Zetta Florence! Produced in Nepal and made by hand on wooden deckles, this versatile natural product is both delicate and sturdy at the same time. You can even get envelopes in their handmade paper range!


Italian cards and envelopes

The range of beautiful Italian cards and envelopes at Zetta Florence are perfect for sending your greetings and invitations. These come in lovely muted earthy tones; including a selection of browns, blues, greens and reds. Envelope sizes available include C5, C6, C7 and 5x7.


Wrapping Paper

If florals and vintage prints are your thing, Zetta Florence has a large selection of gorgeous double-sided patterned wrapping paper and vintage posters (which can be used as wrapping paper too!). A lot of the designs are versatile and can be used in craft projects, wedding invitations, journaling and collage.


Wax seals


You’ve no doubt seen us using wax seals in our social posts and portfolio – we can’t get enough! Zetta Florence is your one-stop shop for all wax seal products including tools and accessories to help you create the perfect seals for your stationery. With wax options such as hot glue gun sticks and traditional wax sticks with wicks, you’ll be able to find the right products for projects of any size.


Ribbon collection

Zetta Florence has by far the biggest ribbon collection in-store for wrapping invitations and gifts. From fabric ribbons to satin ribbons, and even silk and organza ribbons, in almost every colour of the rainbow, they've got the perfect ribbon for every occasion.


The items above are only a sample of Zetta Florence’s incredible collection. Hop onto their website to browse more of their wonderful products.

You can visit Zetta Florence at:

197B Brunswick St
Fitzroy VIC Australia 3065