The bespoke process | The Hello Bureau, Melbourne

Written by Cassandra Chew

 

Are you wondering how the bespoke process works?

​This post is based on the invitation process for one of the awesome couples I got to work with, Sheresa and Jack.

1. Design brief

If you have an idea in your head about what you like, feel free to email me with pictures and words!

​I will also ask you to fill in a questionnaire to give me a better idea of the design direction.

Here's a snippet of Sheresa's responses:
The bespoke process 01 | The Hello Bureau, Melbourne
The bespoke process 02 | The Hello Bureau, Melbourne

2. Moodboard

I'll take your ideas and responses and create a moodboard to see if we're on the same page.

From Sheresa's responses and ideas I got the following keywords:
  • Elegance
  • Minimal
  • Romantic
  • Luxe
  • Timeless
  • Classy
  • NYC chic
Her wedding colour palette was ivory, gold and navy which I incorporated into my moodboard.
The bespoke process 03 | The Hello Bureau, MelbourneThe bespoke process 04 | The Hello Bureau, Melbourne

3. Design

This is the stage where I put all the ideas and pictures together to come up with concepts.

A. CONCEPT: I will deliver up to 3 initial concepts of the main invitation to you (this could vary depending on the scope of the project). From here we choose a direction to go in and then I'll design the other items you require.
The bespoke process 05 | The Hello Bureau, MelbourneThe bespoke process 06 | The Hello Bureau, MelbourneThe bespoke process 0 | The Hello Bureau, Melbourne
B. DEVELOPMENT: You offer your input and suggestions and I'll make the changes accordingly. This is usually the longest part of the design process as there will be a lot of correspondence and revisions.
The bespoke process 08 | The Hello Bureau, Melbourne
C. REFINEMENT: This stage is for minor tweaks before sending off to the printers. Once you're happy with everything and I've got your approval, I will organise the printing and finishing of the invitations. If you are printing the invitations yourself, I will prepare all the necessary files for you.
The bespoke process 09 | The Hello Bureau, MelbourneThe bespoke process 10 | The Hello Bureau, MelbourneThe bespoke process 11 | The Hello Bureau, Melbourne

4. Finishing

Sheresa and Jack opted to go for a custom monogram and paper band for their invitation set.
The bespoke process 12 | The Hello Bureau, Melbourne
The bespoke process 13 | The Hello Bureau, Melbourne